Fjällräven is a Swedish company specialising in outdoor equipment—mostly clothing and rucksacks. It was founded in 1960 by Åke Nordin (1936–2013). Fjällräven means "The Arctic Fox" in Swedish and their products can be identified by their Arctic Fox logo, often found on the left sleeve of their tops and outerwear. The badge itself either follows the outline of the fox logo, or is in a shield-like shape. Most Fjällräven products also possess a small Swedish flag, usually located on a seam.